Recommended (library) marketing books

There’s been a discussion happening over on the academicpr listserv about good (library)  marketing books, so I  thought I’d gather the collected wisdom here as a sort of to-read list for myself and others who are interested in keeping up with this field. I’ve read some but not all of these. I highly recommend Marketing Today’s Academic Library to anyone who does outreach for an academic library and The Accidental Library Marketer if you’re in charge of marketing at an academic, special, or public library. I teach heavily from both of these texts in my online course, “Marketing Your Library.” Steve Krug’s books are essential for anyone getting started in web usability. I read them back when I was in grad school and interning at Credo Reference (then called Xrefer), and I was asked to work with the founder on the first usability test of the site. I also referred back to Krug when spearheading a redesign of the library site at Lafayette College (that was a few years ago, and now we’re once again in the thick of a redesign). No one mentioned Seth Godin’s books, but they always come highly recommended and are definitely on my to-read list.

Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students by Brian Mathews

The Accidental Library Marketer by Kathy Dempsey

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug

Don’t Make Me Think! A Common Sense Approach to Web Usability by Steve Krug

Creating Your Library Brand by Elisabeth Dovcett

Creating the Customer-Drive Academic Library by Jeannette Woodward

Marketing and Public Relations Practices in College Libraries by Anita Lindsay

Bite-sized Marketing : Realistic Solutions for the Overworked Librarian by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman

The Visible Librarian: Asserting Your Value with Marketing and Advocacy by Judith Siess

Listening to the Customer by Peter Hernon and Joseph Matthews

I would also add:

Building a Buzz: Libraries and Word-of-Mouth Marketing by Peggy Barber and Linda Wallace

Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz

Once I figure out how to do it, I want to display these visually (help, anyone?).

What are your favorite (library) marketing books?

Share

About these ads

1 Comment

Filed under Uncategorized

One response to “Recommended (library) marketing books

  1. One more title came through on the list and I just ordered a copy via Interlibrary Loan: “Marketing Libraries in a Web 2.0 World” by Dinesh Gupta and Réjean Savard (Eds.). It’s an IFLA publication.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s