Monthly Archives: March 2012

Moving on to outreach job at UCSB

I can finally announce that I will be leaving Lafayette College at the end of this semester to take a job as Assistant University Librarian for Outreach and Academic Collaboration at the University of California, Santa Barbara. It is an incredible opportunity for me to do outreach, PR, and public events for a library on a much larger scale and in a more strategic position, and I am very excited about it. Davidson Library is about to undergo a renovation and I will be managing the public face of the library through that (hence my recent post about construction projects being on my mind). Other responsibilities include overseeing the library’s web presence (they recently migrated to Drupal), developing library publications (they only just started a newsletter for faculty called The Lens), running public programs, developing partnerships on campus, and generally trying to raise the profile of the library, especially among faculty.It will be a challenge as I move from a small liberal arts college to a large decentralized university and move into managing staff, but I am ready for it. I’m especially excited to work under the leadership of their relatively new University Librarian, Denise Stephens. I came away from my interview feeling that I would be very much supported in my professional growth there.

I will miss my colleagues at Lafayette very much, and am so grateful to the library for hiring me straight out of graduate school and allowing me the freedom while giving me the resources to do new things, like QR code scavenger hunts and student advisory groups. I’m especially sad that I’ll miss the Banned Books Week events that we’ve been planning for next year, complete with a flash-mob-style read out (so send me video, Ana!), but my mind has already shifted westward and is reeling with ideas for UCSB.

So much to do before I start on July 16, like sell my house in PA, fly out to Santa Barbara again to find a rental, find a summer program for my kid, figure out how to transport my car and dog cross-country, etc. If I think too much about it, I get overwhelmed. I’m sure there’s something else I should be doing right now…

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Unveiling library newsletter redesign

I’m really happy to finally be able to share online the redesign of Lafayette College’s Library newsletter, Bytes & Books. As I wrote in my letter from the editor:

“Bytes & Books began in 1987 with an article about the automation of the Library Catalog. While the stories have changed through the years to reflect the advent of networked information,  organizational restructuring, new media formats and collecting initiatives, and building projects, the black-and-white format has stayed remarkably the same. The color and lightness of the revamped Bytes & Books is more representative of the modern and renovated Skillman Library…”

I am very much indebted to Kevin Hardy in Lafayette College’s Communications Division for his design. I’ve heard from a lot of faculty about the newsletter, so I know I accomplished what I wanted, which was to make it pop in people’s mailboxes enough for them to pay attention and read it.

You can view the new Bytes & Books(Spring 2012) at http://dspace.lafayette.edu/bitstream/handle/10385/936/BB-v26-n01.pdf

You can view the old Bytes & Books(Fall 2011) at http://dspace.lafayette.edu/bitstream/handle/10385/935/BB-v25-n02.pdf

 

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Library construction project marketing videos

I’ve been thinking about library construction projects lately and happened across these great short videos that North Carolina State University (NCSU) has produced while they are raising money for and undergoing construction on their Hunt Library. What I like about these videos is that they place the users at the center of the construction project, showing students and faculty (some in hardhats) talking about how they’re going to benefit from the renovated library and what it means to teaching and learning at NCSU. The library has branded the campaign with the tagline “imagine” and re-uses it in different scenarios, like “imagine 100 group study rooms” (don’t we all wish we could offer so many study rooms!) It’s nice and simple but makes sense for a construction project that can often feel never-ending and only about the current noise and reduced space and services. The short videos are linked from the library’s home page and are a great model for any academic library about to launch or in the middle of a construction project. And they shouldn’t be too difficult to produce. You can even get students to help you out in the making of them. Now that’s user-centered!:

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Free brand identity webinar

Proquest is offering a free webinar on creating a brand identity. Since so many of our libraries are strapped for cash these days when it comes to sending us librarians to conferences and for other professional development opportunities, we all need to take advantage of these free training opportunities.

http://discovermorecorps.com/

Event status: Not started (Register)
Date and time: Wednesday, March 14, 2012 11:00 am
Eastern Daylight Time (New York, GMT-04:00)
Change time zone
Wednesday, March 14, 2012 11:00 am
Eastern Daylight Time (New York, GMT-04:00)
Wednesday, March 14, 2012 3:00 pm
GMT Time (London, GMT)
Thursday, March 15, 2012 2:00 am
Australia Eastern Daylight Time (Sydney, GMT+11:00)
Program:
Graduate Education Program
Panelist(s) Info:
Maria Ziemer
Duration: 1 hour
Description:

We all recognize a strong brand identity when we see it, but how did that identity develop? Because brands are defined by perceptions, new logos don’t make a brand and fancy ad campaigns don’t make a brand. Everything from product quality to service to the image projected creates brand equity. This session covers the what and why of creating brand identity, illustrated by case studies. It offers how-tos for creating brand identity for a library or information center, with minimal budget.

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