Free brand identity webinar

Proquest is offering a free webinar on creating a brand identity. Since so many of our libraries are strapped for cash these days when it comes to sending us librarians to conferences and for other professional development opportunities, we all need to take advantage of these free training opportunities.

http://discovermorecorps.com/

Event status: Not started (Register)
Date and time: Wednesday, March 14, 2012 11:00 am
Eastern Daylight Time (New York, GMT-04:00)
Change time zone
Wednesday, March 14, 2012 11:00 am
Eastern Daylight Time (New York, GMT-04:00)
Wednesday, March 14, 2012 3:00 pm
GMT Time (London, GMT)
Thursday, March 15, 2012 2:00 am
Australia Eastern Daylight Time (Sydney, GMT+11:00)
Program:
Graduate Education Program
Panelist(s) Info:
Maria Ziemer
Duration: 1 hour
Description:

We all recognize a strong brand identity when we see it, but how did that identity develop? Because brands are defined by perceptions, new logos don’t make a brand and fancy ad campaigns don’t make a brand. Everything from product quality to service to the image projected creates brand equity. This session covers the what and why of creating brand identity, illustrated by case studies. It offers how-tos for creating brand identity for a library or information center, with minimal budget.

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