Wow, a lot happening in the library marketing/outreach world these days! Nancy Dowd, former director of marketing at the New Jersey State Library and current project lead for LibraryAware Publishing, sent out this announcement yesterday via the pr talk listserv:
We are partnering with Library Journal to announce a new award at PLA. I can’t tell you too much about it but I can let you know that it will be of interest to all of us who market libraries AND the first prize is $10,000. We’ll announce it in Philadelphia at the LibraryAware product launch party on March 15.
LibraryAware has been generating a lot of buzz and questions in advance of its unveiling — Why is EBSCO/NoveList getting into the marketing business? Can marketing really be accomplished with a bunch of templates? Will it be as easy to use as they say? How much will this thing cost? — and this award is sure to add to it.
Stay posted. I hope to make it to the launch party in March, since Philadelphia’s nearby.
I’m new on the LLAMA/PRMS PR Xchange Committee this year, which is in charge of planning, coordinating and implementing the swap and shop event at ALA Annual. Here is our call for public relations materials from your libraries – newsletters, program announcements, reading celebrations, advocacy materials, fundraising campaigns and more – either in print or electronic formats.
To enter, download the Best of Show entry form and FAQ on the LLAMA web site at http://www.ala.org/ala/mgrps/divs/llama/awards/prxchange_bestofshow.cfm. Entries must be postmarked no later than March 16, 2012.
Promotional materials produced in 2011 are eligible for this year’s contest. All categories will be judged on content, originality, design format and effectiveness by a team of experts in public relations and marketing. New categories this year include libraries’ use of QR codes and social media integration. Winning entries will be on display during the PR Xchange program scheduled for 11 a.m. to 1:30 p.m. on Sunday, June 24, 2012 during the ALA Annual Conference in Anaheim. Awards will be presented to the winners on that day. Free samples of public relations materials from dozens of libraries will be available for attendees to “Xchange” during the program.
For more information, email Holly Flynn at firstname.lastname@example.org or Michelle Allen at email@example.com.