Tag Archives: books

Recommended (library) marketing books

There’s been a discussion happening over on the academicpr listserv about good (library)  marketing books, so I  thought I’d gather the collected wisdom here as a sort of to-read list for myself and others who are interested in keeping up with this field. I’ve read some but not all of these. I highly recommend Marketing Today’s Academic Library to anyone who does outreach for an academic library and The Accidental Library Marketer if you’re in charge of marketing at an academic, special, or public library. I teach heavily from both of these texts in my online course, “Marketing Your Library.” Steve Krug’s books are essential for anyone getting started in web usability. I read them back when I was in grad school and interning at Credo Reference (then called Xrefer), and I was asked to work with the founder on the first usability test of the site. I also referred back to Krug when spearheading a redesign of the library site at Lafayette College (that was a few years ago, and now we’re once again in the thick of a redesign). No one mentioned Seth Godin’s books, but they always come highly recommended and are definitely on my to-read list.

Marketing Today’s Academic Library: A Bold New Approach to Communicating with Students by Brian Mathews

The Accidental Library Marketer by Kathy Dempsey

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug

Don’t Make Me Think! A Common Sense Approach to Web Usability by Steve Krug

Creating Your Library Brand by Elisabeth Dovcett

Creating the Customer-Drive Academic Library by Jeannette Woodward

Marketing and Public Relations Practices in College Libraries by Anita Lindsay

Bite-sized Marketing : Realistic Solutions for the Overworked Librarian by Nancy Dowd, Mary Evangeliste, and Jonathan Silberman

The Visible Librarian: Asserting Your Value with Marketing and Advocacy by Judith Siess

Listening to the Customer by Peter Hernon and Joseph Matthews

I would also add:

Building a Buzz: Libraries and Word-of-Mouth Marketing by Peggy Barber and Linda Wallace

Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz

Once I figure out how to do it, I want to display these visually (help, anyone?).

What are your favorite (library) marketing books?

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Winter break in academia

It’s winter break in academia, which is prime time for librarians like me to reflect on the past semester, get through the to-do list that built up during busy times, browse & read, experiment with new programs, take time off, meet with colleagues and faculty, file, and start planning for the coming semester. I’m really enjoying stepping out of my day-to-day work to let ideas percolate. I increasingly believe in turning off the computer every once in a while (I do every Saturday) to just let the dust settle. Here’s my (partial) list of things to do or try over the winter break:

  1. Play around with Mendeley. I’m dissatisfied with RefWorks 2.0 and intrigued by Mendeley’s faculty focus (with its pdf ingestion), the social/sharing aspect, as well as the free price tag. I took an online workshop but need to just spend some time playing with it in both its desktop and web versions.
  2. Work on Bytes & Books, the biannual faculty/staff/Friends newsletter I produce. This is an exciting time for me because I’m working with the College’s Communications Division (thanks, Kevin Hardy!) on an image rehaul. I’m excited to share the before-and-after with you when it’s all done.
  3. Prep for my third time teaching “Marketing Your Library” for the online continuing education program at Simmons GSLIS. I would like to tighten up the readings and assignments in weeks 3 & 4, which focus too broadly on emotional branding, designing messages, word-of-mouth marketing, value, and statistics. This involves doing some reading — on my list are Listening to the Customer and College Libraries and Student Culture: What We Now Know and making some tough decisions about paring down.
  4. Plan my first library web site video. Yesterday, I had a tutorial on iMovie with an instructional technologist on campus (thanks, Jason Alley!) to prepare me to conquer a longstanding goal to produce short videos for the library web site. I took some footage of the (alas, empty) library on a Flip camera that my library dean bought me and was surprised to learn how easy  iMovie is. The hard part for me will be coming up with tight ideas and editing the voice and images into something interesting to look at since I’m not a particularly visual person.
  5. Read, read, read, and come up with a schedule to do more reading. How do you fit blog, magazine, article and book reading into your weekly schedule? My pile of old Library Journals has gotten out of hand.

What are you working on over winter break?

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