I’m new on the LLAMA/PRMS PR Xchange Committee this year, which is in charge of planning, coordinating and implementing the swap and shop event at ALA Annual. Here is our call for public relations materials from your libraries – newsletters, program announcements, reading celebrations, advocacy materials, fundraising campaigns and more – either in print or electronic formats.
To enter, download the Best of Show entry form and FAQ on the LLAMA web site at http://www.ala.org/ala/mgrps/divs/llama/awards/prxchange_bestofshow.cfm. Entries must be postmarked no later than March 16, 2012.
Promotional materials produced in 2011 are eligible for this year’s contest. All categories will be judged on content, originality, design format and effectiveness by a team of experts in public relations and marketing. New categories this year include libraries’ use of QR codes and social media integration. Winning entries will be on display during the PR Xchange program scheduled for 11 a.m. to 1:30 p.m. on Sunday, June 24, 2012 during the ALA Annual Conference in Anaheim. Awards will be presented to the winners on that day. Free samples of public relations materials from dozens of libraries will be available for attendees to “Xchange” during the program.