Tag Archives: libraryaware

LibraryAware announces $10,000 library marketing award

Wow, a lot happening in the library marketing/outreach world these days! Nancy Dowd, former director of marketing at the New Jersey State Library and current project lead for LibraryAware Publishing, sent out this announcement yesterday via the pr talk listserv:

We are partnering with Library Journal to announce a new award at PLA. I can’t tell you too much about it but I can let you know that it will be of interest to all of us who market libraries AND the first prize is $10,000. We’ll announce it in Philadelphia at the LibraryAware product launch party on March 15.

LibraryAware has been generating a lot of buzz and questions in advance of its unveiling — Why is EBSCO/NoveList getting into the marketing business? Can marketing really be accomplished with a bunch of templates? Will it be as easy to use as they say? How much will this thing cost? — and this award is sure to add to it.

Stay posted. I hope to make it to the launch party in March, since Philadelphia’s nearby.



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