Tag Archives: professionaldevelopment

Free brand identity webinar

Proquest is offering a free webinar on creating a brand identity. Since so many of our libraries are strapped for cash these days when it comes to sending us librarians to conferences and for other professional development opportunities, we all need to take advantage of these free training opportunities.


Event status: Not started (Register)
Date and time: Wednesday, March 14, 2012 11:00 am
Eastern Daylight Time (New York, GMT-04:00)
Change time zone
Wednesday, March 14, 2012 11:00 am
Eastern Daylight Time (New York, GMT-04:00)
Wednesday, March 14, 2012 3:00 pm
GMT Time (London, GMT)
Thursday, March 15, 2012 2:00 am
Australia Eastern Daylight Time (Sydney, GMT+11:00)
Graduate Education Program
Panelist(s) Info:
Maria Ziemer
Duration: 1 hour

We all recognize a strong brand identity when we see it, but how did that identity develop? Because brands are defined by perceptions, new logos don’t make a brand and fancy ad campaigns don’t make a brand. Everything from product quality to service to the image projected creates brand equity. This session covers the what and why of creating brand identity, illustrated by case studies. It offers how-tos for creating brand identity for a library or information center, with minimal budget.

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I’m delivering the keynote at MAHSLIN!

I’m totally thrilled that I’ve been asked to give the keynote presentation at the annual meeting of the Massachusetts Health Science Libraries Network (MAHSLIN). This year’s meeting is organized around a theme of getting the word out and highlighting librarians’ contributions to the healthcare environment. Here are the details:

You Are Your Library!
Friday, April 20, 2012
Massachusetts Medical Society
Waltham, Massachusetts

 “You Are Your Library!” is formed around the theme of promoting libraries, and in particular, your own.  (For some recent perspective on the need for advocacy for hospital libraries, in particular, see Jerry Perry’s January 17th blog post on this topic.)  Now about the “you”:   while it may be the case that you have an amazing in-house and electronic collection and an inviting and comfortable physical space, it is unarguably true that the most valuable resource in the library is you – the librarian!   So plan to join your colleagues in exploring ways to tout, advocate, market  —  whatever term works best for you — on behalf of your library’s most valuable asset.

If any of you out there are librarians in hospitals or at medical schools, I’m interested to hear what you consider the unique challenges are right now in your environments. In fact, I’d be interested to hear from any special librarians about the current state of your libraries. What kind of guidance could you use when it comes to outreach and marketing?



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